A+E Mipcom

Overview

A+E Networks, a leading media company, engaged our team to design and execute a high-impact showcase for MIPCOM, an international market for entertainment content. The primary goals were to promote A+E Networks' content and channels, expand their presence in European and Asian markets, and differentiate the brand in a highly competitive environment. Over less than three weeks, we curated hundreds of hours of footage, creating a polished multi-screen presentation tailored for international audiences.

Challenges

The project faced fierce competition at MIPCOM, requiring a unique and engaging presentation to attract attention. We managed a tight timeline and the challenge of presenting a large volume of content cohesively across multiple large screens. Additionally, last-minute directives from senior stakeholders necessitated quick adaptations and innovative solutions.

Creative Vision & Execution

Our creative strategy focused on a narrative-driven showcase, highlighting special moments, stories, and characters from A+E’s top shows. The multi-screen display utilized cutting-edge technology and innovative motion design to create an immersive experience. I directed the execution of bold visual elements, ensuring the presentation not only captivated the audience but also reinforced A+E Networks’ reputation as a leader in content creation.