Gravity Short Series

Overview:
One Planet Group enlisted us to elevate their CEO’s digital presence through a comprehensive digital campaign. This project centered around the "Gravity" series, a powerful ten-episode collection that intertwined the CEO’s journey from Iranian refugee to billion-dollar entrepreneur with incredible personal milestones. Alongside the series, we created motion graphics, trailers, and social media content to ensure a cohesive and impactful narrative across all platforms.

Challenges:
The primary challenge was to authentically capture the multifaceted nature of Zamani’s story while producing high-quality content within a lean budget. This included filming across diverse locations, maintaining creative consistency, and ensuring that the narrative resonated with both current and potential followers.

Creative Execution:
Leading every aspect of the project—from producing and directing the "Gravity" series to creating motion graphics, trailers, and social media stories—we ensured that each piece of content was aligned with One Planet’s branding and storytelling goals. Utilizing RED cameras and prime lenses, we achieved cinematic quality throughout the series, which was filmed in various locations, including One Planet’s headquarters in Walnut Creek and San Francisco. The episodic format allowed for a deep dive into Zamani’s journey, while the supporting content amplified his presence across digital platforms.