Everywhere Rebrand

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Rebranded Everywhere, driving a tenfold increase in travel enrollment and expanding monthly reach to 1.2 million.

Everywhere

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Project

Everywhere

Category

Realized

2021

Brief

Everywhere Youth Travel Rebranding

Equality masterfully crafted a new brand, site and incredible custom media for Everywhere, an international youth travel organization dedicated to cultural immersion and education. The challenge was to develop a vibrant brand identity that resonated globally with young travelers, all on a constrained budget.

Facing limited financial resources and the need to appeal to a diverse global audience, we directed every aspect of the brand's development, from strategy to execution. The phased rollout strategy ensured that each element aligned with strategic objectives and communicated Everywhere's unique value proposition effectively.

Phased Brand Development:

  • Phase One: Established foundational brand elements, including a versatile logo and color scheme that captured the essence of adventure and cultural richness.
  • Phase Two: Built upon these visuals with engaging copy, a dynamic website layout, and compelling multimedia content, including photography and video from travel expeditions.
Everywhere

Results

Results:

  • Tenfold increase in enrollment conversion rates, significantly broadening participant engagement.
  • Monthly reach expanded to 1.2 million, up from just 1,000.
  • Monthly engagement increased to 228,000 from an initial 200, with minimal advertising spend.
  • Integrated an Impact Model, linking Everywhere with an international charity, enhancing the brand's social responsibility and enriching student experiences.

Our branding strategy transformed Everywhere into a dynamic, inclusive identity that attracted a global audience, driving a tenfold increase in enrollment and vastly expanding engagement.

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